Each year, the beginning of Advent also heralds the start of the Christmas market season – and it is extremely successful: there are approximately 270 million visitors to German Christmas markets every year. In…
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Start-up help for start-ups: IUBH reaps awards at the Start-up Camp in Bad Reichenhall
At the Start-up Camp in Bad Reichenhall, IUBH students spent two and a half days working out their business ideas for the health and leisure industries with mentors from the business world. With success:…
Read moreOff I go then …
… That’s the ‘mantra’ of the spontaneous vacationer. In this light, IUBH has looked into the appropriate marketing measures for the wants and needs of the typical last minute traveller. Impromptu travel is…
Read moreOnline ratings are decisive for travel bookings
IUBH study investigates the influence of ratings on the booking behaviour of digital target groups Thumbs up or thumbs down: Customer ratings on the Internet now play a major role in purchasing decisions…
Read moreBetween Werder and Weser
We want to know what our students like most about the place where they study. Today Vivienne tells us about winter semester in Bremen. For me Bremen is the perfect city to spend a…
Read moreIUBH study on winter vacations in Germany: More than just snow
Climate change is bringing less snow in Germany's low mountain ranges. The IUBH University of Applied Sciences has examined this impact on winter tourism.
Read moreLiveable and diverse – Vienna is different
What do our students like most about the place where they are studying? Milica tells us about everything Vienna offers during the winter semester.
Read moreWest Africa up close: diary of an excursion to Ghana
In July, 16 IUBH tourism students spent nine exciting days in the West African country of Ghana. As part of a project with Cape Coast Technical University (CCTU) they examined the country’s tourism potential….
Read moreA second chance – a dual study course
Many students drop out of their attendance study courses. The IUBH in Dortmund is therefore dedicating its own series of events to relaunching the dual study course.
Read moreA win-win situation: when Dual Studies meets Campus Studies
An interview with Henrike Pflughoft and Katharina Krömer, Deputy Hotel Manager and dual student at the FORA Hotel Hannover, about their collaboration and IUBH
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