Courage and curiosity led her to the technology sector


IUBH alumna Eva-Maria Bleifuß talks about her career in the travel technology sector.

You studied international hospitality. Yet now you are not working in a classic hotel or travel company. What do you do?

I now work in the field of travel technology at Guestline. Guestline is a provider of cloud based hospitality software solutions for property management, sales and digital marketing. This means that we provide hotels worldwide with the right technology to, for example, generate and manage bookings. As Head of Operations at the newly established subsidiary in Munich, I am responsible for building up the operative business in Germany, Austria and Switzerland. Professionally, I have thus switched to the supplier side of the hotel business.

What gave you the idea to switch to the technical service provider sector?

After studying and doing an internship in the hotel business, I received a job offer from the Düsseldorf-based consulting company h2c, which specialises in e-commerce and distribution projects. This turned out to be a great chance to learn about processes at different hotel groups and I was quickly able to identify best practices. The technology sector and continuous innovations fascinated me the most. Different jobs followed at the online reputation specialist TrustYou and at the travel technology provider Sabre before I joined Guestline.

What are your tasks?

I am primarily responsible for ensuring successful implementation and use of the software we provide or rather sell to hotels. This also involves project and change management, especially when we replace an existing installation in hotels. We make sure that the system meets the needs of the hotel and that employees are trained to use it. I am also responsible for our customer support, which is available to assist hotels with questions that arise after successful installation of the system.

How does your IUBH education help you in your current job?

I remember variety and a heavy workload of project activities, which…


You want to know how Eva-Maria Bleifuß and other alumni used her studies at IUBH for their career and what they would advise others to do for their career planning? Do you want to inform yourself about career opportunities in the hospitality industry?

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