IUBH graduate Rebecca researched the travel behaviour of lesbian, gay, bisexual, transgender and queer people for her Bachelor’s thesis and provides some tips on how destinations can better meet their needs. My name…
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IUBH study on winter vacations in Germany: More than just snow
Climate change is bringing less snow in Germany's low mountain ranges. The IUBH University of Applied Sciences has examined this impact on winter tourism.
Read moreGeneration Z and the world of work: It’s different than you think
What Generation Z expects of their job Prof. Dr. Susanne Böhlich from IUBH University of Applied Sciences is exploring.
Read more“Be sensitive to change and get help”
Kemal Bozay, Professor at IUBH, about radicalisation processes among young people and effective pedagogical concepts to be able to intervene in time.
Read more“The expert interview is often considered a simple research method”
In conversation with Frank Wernitz, Professor of General Business Administration at the IUBH, about his recent publication on expert interviews.
Read moreReading and writing – a matter of generations?
IUBH University of Applied Sciences, together with Books on Demand, examined the reading and writing behaviour of generations X, Y, Z.
Read moreWelcome on board! – Processes for integrating new employees into the company
How one helps new employees get “on board” in the truest sense of the word, examined Dr Nicole Richter, Professor of Business Administration at IUBH, and alumna Evgenia Katter.
Read moreSame-Day Delivery: “The delivery time window option in the evening is a great hit”
Interview with Arne Schulke, Professor for Management Control & Leadership, about benefits of Same-Day-Delivery for retailers and tips for the implementation.
Read more“Leisure Sickness” phenomenon: leisure-time habits impact susceptibility
An IUBH research team investigated which factors favour leisure sickness and who is particularly susceptible.
Read more“Handing over the solution of the Europe stability problem to a direct democratic process”
Prof. Dr. Hans-Jörg Beilharz about his current publication “A necessary condition for the survival of the eurozone: consequent democratisation”.
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