Media, Brands & Concepts: the first IUBH Marketing Forum will take place in Berlin at the end of November, featuring experts from a wide range of industries.
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The first Pakistani pharmacist in northern Germany
Ali Asad Sulehria hails from Lahore, the second largest city in Pakistan. After graduating from IUBH, he relocated to Sandkrug in Lower Saxony to begin his career as a pharmacist. Despite the differences between…
Read moreTravelling in times of climate change: How the hospitality industry must increase its sustainability
Prof. Dr. Willy Legrand researches sustainability in the hospitality industry at IUBH. In his interview, he talks about why this should already form part of every tourism and hospitality study programme.
Read moreIUBH Work Experience Programme: Project experience for an international team
Providing students with the best possible foundation for their future careers – that’s the IUBH goal. Five students of various nationalities were given the opportunity to participate in the IUBH Work Experience Programme in…
Read moreThe benefits of an alumni network
Today, having good contacts and connections to the right people is an advantage in all situations – especially in professional life. After graduating from IUBH, you can continue to benefit from our strong alumni…
Read moreShape your distance learning course: Create your Studies
The IUBH distance learning gives studying on the open innovation platform “Create Your Studies” the possibility of helping to arrange their study with own ideas, improvement suggestions and open innovations actively and of collecting…
Read moreOff I go then …
… That’s the ‘mantra’ of the spontaneous vacationer. In this light, IUBH has looked into the appropriate marketing measures for the wants and needs of the typical last minute traveller. Impromptu travel is…
Read moreFrom student to university faculty
Dr Gabriel Laeis completed his bachelor’s degree in hotel management at IUBH in 2009. Ten years later, he returns to the campus in Bad Honnef – as a lecturer in the Hospitality Department. …
Read moreTourism and Hospitality Industry in a “War for Talent”
In the brochure "Career opportunities in the hospitality industry", our graduates and professors provide information on current trends.
Read moreNew Pulse Monitor for German Finance Bosses
With their ‘CFO Monitor’, the IUBH is beginning a research project that will ‘take the pulse’ of financial decision-makers at medium to large German companies twice a year. How do German financial decision-makers see…
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