Germans are happy when on holiday

holidayAt least once a year, most Germans pack up their bags, escape from their everyday life and recharge their batteries on holiday. Yet how happy are Germans when on holiday, and what makes a holiday a good holiday? As part of our IUBH Tourism Radar 2018, we interviewed over 2,000 Germans in cooperation with the opinion research institute YouGov. The representative survey shows that Germans generally enjoy their summer holiday to the fullest and that holidays are an important moment of happiness during the year.


The most important finding of the survey: travel makes you happy. Regardless of whether the respondents relax on the beach, hike in the mountains or explore cities – on a scale of 1 to 10, 85 percent of those surveyed said they were “happy” on holiday. 35 percent, more than a third, even reported an “extremely happy” feeling.  The social aspect plays an important role here: tour groups are the happiest. 91 percent of all those travelling in groups said they were “extremely happy” or “quite happy” during their holiday. Couples (90 percent) also tend to be very satisfied, and respondents traveling with friends (87 percent). Singles are not quite as satisfied (77 percent), and families with children under six (81 percent). The happiness factor increases however, with the age of the children. If the children are between 6 and 14 years old, satisfaction is back to the average of 85 percent.

Germans want rest and relaxation

On holiday, respondents placed particular importance on having variety (97 percent), escaping from daily routine (94 percent) and relaxing (91 percent). Doing something for one’s physical fitness (82 percent) and health (79 percent) are also important. “In everyday life the main task is to function” says Prof Dr Linda Schnorbus, Professor of Tourism Management at IUBH. “On holiday we have the time and distance to recognise who we really are and what we really want. We realise how beautiful life can be.”  Turn off the phone, forget about daily routine, no stress, no obligations: the sense of relaxation settles in pleasantly fast. For most German tourists the holiday feeling comes “immediately” (21 percent), after one day or, at the latest, after two days (each 23 percent).

Still happy after the holidays

Best of all: The feelings of happiness persist after getting back home. 28 percent of the respondents are happier after the holiday than beforehand. “Our survey shows what an important role holidays play in German life, “says Prof Dr Helmut Wachowiak, Professor of Tourism Management. “The study results show us how valuable even a short holiday can be for general recovery.”


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