Are you spending Christmas with the family and do you want to impress your relatives with your knowledge? By way of exception, we at the IUBH have put together a series of facts that…
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IUBH Work Experience Programme: Project experience for an international team
Providing students with the best possible foundation for their future careers – that’s the IUBH goal. Five students of various nationalities were given the opportunity to participate in the IUBH Work Experience Programme in…
Read moreWhen Arab tradition meets a policy of constant growth
A hands-on experience of international business-dealing and intercultural management: this was the goal driving the Bachelor’s, Master’s and MBA students from IUBH during their excursion to Dubai. In today’s world, companies are becoming…
Read moreAn Obruni in Ghana
Finn studies business administration at IUBH Dual Studies. For a project with the company where he works, GEPA The Fair Trade Company , he was able to travel to Ghana for three weeks. A…
Read moreStudy: How tourists react to overtourism
It’s time for holidays, but not everyone is looking forward to it: More and more people are complaining about the masses of tourists flooding holiday destinations. For the first time, the IUBH has investigated…
Read moreOut of Africa: At the foot of Mully Mountain
Students from the IUBH Dual Studies, together with their lecturers Dr David Rempel and Prof Dr Felix Wölfle, spent ten days exploring the local tourist conditions in Kenya. A field report. There were…
Read moreCFO-Monitor: German Finance Managers anticipate “No Deal” Brexit
The IUBH research project CFO-Monitor surveys German finance decision makers in its first edition on their expectations regarding the burning topic Brexit. Since 2016 politics in Europe have focused on the planned divorce…
Read moreOnline ratings are decisive for travel bookings
IUBH study investigates the influence of ratings on the booking behaviour of digital target groups Thumbs up or thumbs down: Customer ratings on the Internet now play a major role in purchasing decisions…
Read moreHotspot for Hoteliers
Every year, the Young Hoteliers Summit brings aspiring hoteliers and leading companies from the hospitality and tourism industries together. For the summit’s 10th anniversary, IUBH students Hubertus Kempen and Viktor Liu travelled to Switzerland…
Read moreAcademic research on LGBTQ+ tourism
IUBH graduate Rebecca researched the travel behaviour of lesbian, gay, bisexual, transgender and queer people for her Bachelor’s thesis and provides some tips on how destinations can better meet their needs. My name…
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