The digital transformation of business and society is one of today’s key challenges. It has long been recognised by politicians and major industry that digitalisation is necessary to ensure the international competitiveness of individual…
Read moreEconomics & Management
When Arab tradition meets a policy of constant growth
A hands-on experience of international business-dealing and intercultural management: this was the goal driving the Bachelor’s, Master’s and MBA students from IUBH during their excursion to Dubai. In today’s world, companies are becoming…
Read moreAn Obruni in Ghana
Finn studies business administration at IUBH Dual Studies. For a project with the company where he works, GEPA The Fair Trade Company , he was able to travel to Ghana for three weeks. A…
Read moreHigh Flyer in Aviation
IUBH alumnus Tim Stephan was already fascinated by flying as a child. His Bachelor Degree in Aviation Management helped him to make a career of his favourite hobby. It was always my childhood dream…
Read moreI got 99 problems, but my CDP ain’t one
Digital marketing is being shaped by new trends. One trend are the so-called Customer Data Platforms (CDPs). Kotbom and Alisha are studying International Marketing Management at the IUBH, Campus Berlin, and visited the CDP…
Read moreCFO-Monitor: German Finance Managers anticipate “No Deal” Brexit
The IUBH research project CFO-Monitor surveys German finance decision makers in its first edition on their expectations regarding the burning topic Brexit. Since 2016 politics in Europe have focused on the planned divorce…
Read moreNew Pulse Monitor for German Finance Bosses
With their ‘CFO Monitor’, the IUBH is beginning a research project that will ‘take the pulse’ of financial decision-makers at medium to large German companies twice a year. How do German financial decision-makers see…
Read moreAn evening for gourmets
On the pots, get ready, set, and go: IUBH Dual Studies invited future culinary management students and interested parties to their IUBH show cooking at the Leonardo Royal Hotel Munich. IUBH student Nadja Laumann…
Read moreMore than pushing numbers: New tasks for controllers
Number crunchers, sticklers, innovation killers: the list of clichés about controllers is long. But what does a controller really do? Prof Dr Thomas Röhm, head of the dual studies master’s in controlling at IUBH,…
Read moreBurgers, books, trees: My Berlin!
We want to know what our students like most about the place where they study. Today Lina tells us about winter semester in Berlin. Berlin is simply Berlin. Big. Loud. Fast. Colourful. Diverse….
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